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Player Insight & Influencer Strategy
We addressed Game's high acquisition costs with a targeted strategy instead of broad, ineffective ads. Our plan leveraged influential streamers on Bilibili and Douyin to re-engage the core Gen Z player base with authentic, high-impact gaming content.
Content Activation & Community Engagement
We launched dynamic campaigns with top gaming influencers, featuring live-stream challenges and player co-creation events. This approach instantly created massive community buzz and drove a wave of organic interest, resulting in a 200% increase in daily user engagement.
Performance Optimization & Monetization
Through relentless A/B testing and data analysis of our partnerships, we dramatically improved campaign performance. This not only revitalized the user base but also directly boosted revenue, doubling the in-game paid conversion rate and increasing user retention by 40% within just three months.
INCREASE IN PAID CONVERSION
INCREASE IN USER RETENTION
INCREASE IN DAILY ENGAGEMENT
Thank you to the company for reshaping the user experience of Wave Quest! Through interface optimization and live-stream collaborations, the game saw a 25% increase in average session length, while social-sharing rewards boosted paid conversion rates. Most impressively, user LTV surged by 50%! The team's insights into Gen Z players and data-driven strategy adjustments positioned us firmly in the competitive casual game market. This collaboration exceeded expectations—can't wait to work together again!
