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Audience & Strategy Blueprint
We analyzed Singapore's crowded health app market and defined our target: busy professionals aged 25-45. Our strategy was built to cut through the noise by focusing on FitLife's unique AI health plans, setting a clear goal to capture a significant market share from competitors.
Creative Launch & Precision Targeting
We designed dynamic ad creatives and launched them across Google and Meta with precision targeting. This new approach immediately proved effective, doubling the ad click-through rate (CTR) within the first week and successfully converting high-intent users with compelling, limited-time offers.
Data-Driven Optimization & Scaling
We didn't just launch and wait. Through daily performance analysis, we relentlessly optimized ad spend and creative elements. This agile process allowed us to scale the campaign profitably, resulting in over 60,000 new user downloads in two months and reducing the Cost Per Install (CPI) by 45%, delivering exceptional growth well beyond the initial target.
NEW USER DOWNLOADS
INCREASE IN CLICK-THROUGH RATE
REDUCTION IN COST PER INSTALL
Collaborating with the company completely transformed our market performance! Through precise ad targeting and UI optimization, we achieved a 30% increase in ad engagement and 50% DAU growth in two months. Their AI-driven personalized feature design and collaboration strategies not only improved user retention but also boosted core feature usage by 40%. Special thanks to the team's deep insights into the Southeast Asian market, helping us stand out in the competitive HealthTech space! Strongly recommended!
