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Market Insight & Strategic Planning
We analyzed the crowded Southeast Asian market to pinpoint our target audience: safety-conscious young parents. Our strategy was laser-focused on BabyCare's core strength—its certified natural and safe ingredients—to build a message of trust that would stand out from competitors.
Creative Production & Targeted Launch
We produced authentic, story-driven short videos and partnered with trusted mummy influencers on TikTok and Meta. This approach immediately connected with our audience, boosting user engagement by over 300% and effectively communicating the brand's commitment to safety.
Data-Driven Optimization & Sales Growth
Through continuous A/B testing and agile budget adjustments, the campaign drove significant results. We not only built massive brand awareness but also generated over $500,000 in online sales within three months, achieving a 5X return on ad spend (ROAS) for the client.
RETURN ON AD SPEND (ROAS)
IN ONLINE SALES
BOOST IN USER ENGAGEMENT
The company's short-video and influencer strategies completely transformed our brand! We saw a 300% boost in user engagement as their authentic content built incredible trust with parents. The results were phenomenal: in just three months, we generated over $500,000 in online sales and achieved an incredible 5X return on ad spend (ROAS). This collaboration was a critical milestone for BabyCare's success!
